The Popcorn Brand Turning Heads and Raising Capital
What does it look like when a consumer brand starts to break out?
Popsmith generated $5.8M in revenue in 2025 and is projecting $9M in 2026, with more than 100,000 customers and $20M+ in lifetime sales.
The brand has already earned national recognition through Oprah’s Favorite Things and partnerships with Costco, Sur La Table, and Williams Sonoma, where Popsmith is rolling out nationwide this holiday season.
Now Popsmith is raising capital to accelerate its next stage of growth, and individual investors have the opportunity to become shareholders.
Retail Weekend Wrap-Up
👋 Hi friends,
We skipped last week, so this edition covers the last two weeks. One report did most of the talking, so I’ll spend the most time there. I’ll also cover restaurants, the holiday outlook, a tenant-demand signal and the rate board. Then I’ll get to what I’d do about it as an owner.
Investment Opportunities
Gatesville Retail Center (Multi-Tenant Retail in Gatesville, TX)
$2,595,000
$149.14 S/F
8.01% Cap Rate
100% Occupied
Medical Credit Tenant - The University of Texas Medical Branch
H-E-B Shadow Anchored
107 S Broadway St Retail Center (Multi-Tenant Retail in Elsa, TX)
$1,200,000
$82.47 S/F
7.93% Cap Rate
100% Occupied
Value-Add Opportunity
Oaklawn Retail Center (Two-Tenant Strip in Pleasanton, TX)
$800,000
8.85% Cap Rate
Hard Corner
Positioned on main corridor of Pleasanton
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The Headline Looked Strong
The Census Bureau’s advance report put September retail and food services sales at $745.0 billion. That is up 0.8% from August and up 6.3% from a year ago. August was also revised up to +1.3%, and the third quarter is running +5.5% year over year.
If you only read that line, the consumer looks fine. The detail says something different.
What Was Underneath
Gas stations did most of the lifting. Gasoline station sales rose 6.4% in the month and are up 28.1% from a year ago, which by my math is about $4.1 billion of the $5.7 billion total gain, or roughly 71%.
This is a price effect, not a foot-traffic effect. Higher pump prices lift dollars at fuel stations without sending a single additional shopper into your tenants’ stores.
Take gas out and the pace slows sharply. Retail sales excluding gas rose just 0.2% in the month (+4.5% year over year), and excluding autos and gas the month was also +0.2% (+5.0% year over year).
The control group stalled. Market reporting puts the control group, the slice economists use to gauge underlying spending, at about +0.1% against +0.3% expected, after a strong August. That figure isn’t printed in the Census release, so treat it as reported rather than official.
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The Category Map
Here is how the pieces broke down, again from the Census release:
Category | Sept change (m/m) |
|---|---|
Gasoline stations | +6.4% |
Department stores | +1.6% |
Furniture and home furnishings | +1.3% |
Food services and drinking places | +1.1% |
Health and personal care | +0.7% |
Electronics | +0.6% |
Food and beverage stores | +0.4% |
Nonstore retailers | +0.3% |
Clothing | 0.0% |
General merchandise | -0.1% |
Sporting goods and hobby | -0.5% |
Building materials | -0.6% |
Miscellaneous store retailers | -3.0% |
Two cautions on reading this table:
Not every miss is a meaningful miss. Census notes that the margin of error includes zero for some of these changes, so the pattern matters more than any single line.
The pattern is mixed, not collapsing. Everyday-needs categories like grocery and health and personal care held up, while discretionary and home-project categories were soft.
Restaurants Are Still Paying Rent
For strip centers, this is the number I care about most. Food services and drinking places rose 1.1% to $92.9 billion and are up 7.0% from a year ago.
The National Restaurant Association adds the context that makes that number meaningful:
Growth is persistent. September was the eighth consecutive monthly gain, and the 12-month growth rate is the strongest in more than three years.
It isn’t just menu prices. Real sales, adjusted for menu price increases, were up for a sixth straight month, about +3.4% year over year, the strongest in nearly four years, so nominal growth outpaced menu inflation.
There are real headwinds. The association points to elevated gas prices, a softening labor market and dampened sentiment, so a stretched consumer can still pull back.
For owners with QSR, fast casual and full-service tenants, the national data supports the category right now. It doesn’t guarantee your tenant’s results, so it still pays to look at their actual numbers.
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Work with Ray Kang
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~Jeff B., President
The Holiday Outlook & A Tenant-Demand Signal

The NRF is forecasting a solid season. The National Retail Federation expects November and December sales up 4.2% to about $1.013 trillion, versus +3.1% last year, excluding autos, gas stations and restaurants.
Hiring plans are cautious. The NRF expects 325,000 to 375,000 seasonal hires, in line with roughly 356,000 last year, which tells me retailers are optimistic but not stretching.
Off-price keeps growing. Ross Stores opened 51 locations in 17 states this fall, 41 Ross and 10 dd’s DISCOUNTS, and I’d treat that as background rather than a trend call.
✅ The Bottom Line for Strip Center Owners
Ask for ex-gas, ex-promotional comps. Tenant sales that look strong because fuel prices rose tell you little about whether the store can carry its rent.
Review restaurant and QSR lease terms. Check term, options and renewal timing while the national numbers support the category, so you can lock in good tenants on your terms.
Know your NOI at a 1.25 coverage test. Before you list, refinance or sell, work out what NOI the debt requires at today’s rates, because buyers and lenders are doing the same math.
Clean up the rent roll. Current estoppels, clear lease abstracts and documented tenant strength make an asset easier to underwrite and defend.
Don’t overreact to one month. Census revises these numbers, and some of the changes sit within the margin of error, so watch the trend over a few months.
WHAT I’M WATCHING NEXT
The Oct 28 FOMC decision, the next retail sales print, and whether restaurant growth holds as sentiment stays cautious.
If you’d like to talk through what this means for your center, just reply to this email. No pressure, and I’m happy to listen.
That’s your Retail Weekend Wrap-Up for the week ending October 24, 2026. Every source linked above is a primary government, trade authority or verified news outlet — no spin, no aggregators. Go read them yourself.
Own retail or office property in San Antonio, Austin, or the Rio Grande Valley? Hit me up — I'm happy to talk through what any of this means for your specific situation.
I sell commercial property with RESOLUT RE (www.resolutre.com)
Until next week,
Ray
Ray Kang CCIM | [email protected] | (512) 400-5950
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